The acquisition of new customers is laborious and requires several measures that are combined with each other. An appealing web design, well-functioning content marketing and comprehensive search engine optimization are just a few examples of activities for customer acquisition on the net. Online advertising is also an integral part of today’s marketing communication, which is increasingly moving into the digital realm. The current trend is set by Display Marketing and Google Ads, whereby in the latter case the talk is of an advertising program by Google.
This goes back to the year 2000, when Google introduced its first web-based platform AdWords. In June 2018 it was renamed Google Ads as part of a strategic rebranding project – with great success. Today, the Google Marketing Platform comprises a range of interconnected advertising services that account for more than 80 percent of Google’s total revenue. Advertising companies and brands can reach their full potential by effectively reaching their desired customers with the help of Google advertising tools.
From the moment they create a Google Ads account, advertisers can rely on the optimization cycle, which is a never-ending process. Ongoing optimization includes CPC bids, quality factors and keyword pools. Not to be underestimated are also the tailor-made campaign settings and an optimal structure of a Google Ads account. Google also accommodates smaller companies by providing “Smart Campaigns” supported by Machine Learning. A new era of Google Ads begins.
Our eight-person marketing team has the professional and technical expertise to guide you through the creation and execution of Google Ads. While our Google Ads Agency takes care of the advertising campaigns tailored to your needs in the world’s most used search engine, you can concentrate fully on the core business tasks.
Online advertising is undergoing a profound change. The classic text ads seem boring, which can have a negative impact on the decreasing attention span of potential customers and ultimately on the conversion rate. This is prompting advertisers and brands to rethink their advertising design. Today, online advertising has a multifunctional character by providing information about an offer on the one hand and creating a positive mood on the other. The sales and entertainment factor is equally important.
Numerous companies and brands have recognised that graphic advertising media provide a positive user experience. The solution is Display Marketing, which works primarily with graphic elements and provides a wide range of advertising options. In addition to classic banner advertising, advertisers can choose from other advertising formats such as layer ads, pop-ups and skyscrapers. Advertising financing here is based on the rules of performance marketing, where various performance-based price models are used.
Interestingly, display marketing cannot be used solely in the online sector. The growing demand for mobile availability of various web contents and solutions makes a new use of Display Marketing possible. Now potential customers can see an attractively presented display advertisement directly on their mobile devices. In addition, classic display campaigns have long been an integral part of offline advertising in exhibition halls and public places, including airports and train stations.
Our eight-strong marketing team will be happy to assist you with the smooth planning and implementation of display campaigns on various channels. Our Swiss display marketing agency attaches great importance to ensuring that a display advertisement corresponds to and supports your corporate image.
Owning your own website has become a standard for all companies and brands that attach great importance to visibility on the web. Its easy accessibility makes it the perfect place to present your company. The most important facts and figures, an irresistible Unique Selling Point (USP), current projects and authentic customer reviews are not to be missed. A thematic blog and an online shop with a specialized sales offer often complement the web presence.
Although the web design can be customized, there are some common aspects that companies and brands should strictly observe when creating a website. In addition to uncompromising data security, a well-structured menu and the logical sequence of operating steps are particularly important. In addition, a responsive web design (RWD) and a fast loading time can ensure a high degree of user-friendliness. A quick look at the website is usually enough to form an opinion about a company or brand.
The overall user experience is therefore the backbone of a successful web presence, which aims to provide potential customers with relevant information and positive emotions. The clarity of content, transparency and high entertainment value are of great importance. In any case, the web design must be in line with the corporate identity if the companies represented on the Internet want to build a positive brand image and enjoy a high recognition value.
If you are planning to create a new website or are considering a rebranding project, our Swiss web design agency will be happy to assist you. Our eight-member marketing team will provide you with comprehensive and individual advice. It also offers practical web design support that you will be proud of.
The digitalization of the corporate world does not exclude personal communication with potential and existing customers. On the contrary: Digital innovations make it clear to companies and brands that they will never replace a direct customer approach, but that they can largely support it. An authentic dialogue, characterized by politeness and courtesy, is exactly what prospects and customers expect today when they contact companies and brands.
In the digital space, lead generation lends itself to winning over new customers by collecting their data and making further contact. The leads generated in this way are basically used to build up the contact network and ultimately the goal of building up regular customers. It is important to ensure that the sales offer arouses real interest among potential customers. Those lead campaigns that miss the right target group have no chance of success.
Subscribing to a newsletter, registering as a new customer or participating in a competition are the best-known tools for generating leads. Many companies and brands also resort to product samples and coupons, thanks to which they obtain valuable customer data. The incentives that are sent out have the task of inspiring potential customers to take up the offer and motivate them to buy. Those companies and brands that conduct a customer dialogue based on leads gain a better understanding of their customers.
Our own platform “win4win”, on which you can conduct tailor-made competitions, is an optimal solution for your campaign. While you always have full control, our Swiss lead generation agency will take care of the rest. The creation and maintenance of a landing page is part of this, along with marketing and database maintenance.
E-mail communication remains one of the most important forms of communication in online marketing, even if it seems to be controversial in certain situations due to current data protection issues. If the e-mail is directed specifically at a single person, so-called one-to-one communication takes place. If it is sent to several addressees, this is known as one-to-many communication. The latter can degenerate into unwanted spam if it takes on intrusive forms. The resulting economic damage is enormous.
This gives reason to take e-mail marketing seriously and combine it with your own marketing strategy. Well thought-out e-mail communication that is aligned with the corporate or brand philosophy works wonders. It creates trust, which turns into a feeling of familiarity. It builds up a good reputation and strengthens long-term customer loyalty. In the initial phase of market opening, professional e-mail communication allows you to stand out from the competition and underline your decisive competitive advantage.
Our eight-member marketing team will advise you on how a good mailing or newsletter should look like in order to address potential and existing customers in a targeted manner. In addition, our Swiss e-mail marketing agency will carry out first-class mailing campaigns for you that offer real added value.
A professional and convincing web design is no longer sufficient to effectively address the target group. The search engines like Google, Bing and Co. have an enormous influence on whether companies and brands can be found quickly in the digital space. Google plays a special role here, with a market share of around 90 percent. SEO comes in handy, whose main goal is to increase the visibility of the website on the net and consequently boost the conversion rate.
SEO is the acronym for Search Engine Optimization. It comprises a whole bundle of measures that are taken in the onpage and offpage area. In the first case, these are content, structural and technical adjustments that are made within the website with the aim of improving its ranking position in search engines. In contrast, off-page optimisation focuses on those activities that take place outside the website. Backlinks are especially addressed here.
The SEO experts point out that there are a number of influencing factors to be considered in search engine optimization. Well-designed content marketing with strong consideration of industry-relevant keywords and high-quality content promotes a good position in Google search results. Without this, companies and brands find it very difficult to build up their web presence and secure long-term market leadership. SEO is not a one-off task, but rather a continuous process in which regular success analysis and evaluation are essential in an online marketing strategy.
It is not easy to plan and implement SEO measures in the onpage and offpage area. Search engine optimization requires a complex approach, where professional and technical know-how is essential. Our Swiss SEO agency has experienced SEO experts on board, who will gladly guide you through this important process.
Consumers are critical of intrusive advertising. Many of them use various adblockers to ensure that they only consume the desired web content. At the same time, experience shows that digital consumers are very interested in high-quality content. This refers to content that appears to be informative and entertaining – in short, content that offers added value to the readership. Those companies and brands that give high priority to good content are on the winning side.
With the use of content marketing, not only can new target groups be developed, but also long-term opinion leadership in one’s own market niche can be established. The regular publication of industry-relevant content also strengthens confidence building and brand awareness. In addition, it should not be forgotten that valuable content is an effective instrument for generating leads. Here, it is worth increasing reader engagement, which in turn has a positive effect on customer acquisition and retention.
In addition to a classic blog, which can be optimally integrated into the existing website, the most popular formats in content marketing include picture series and infographics, video contributions and podcasts, studies and online surveys. Native Advertising is another interesting alternative for the presentation of your own web content to the general public. Regardless of which content types companies and brands choose, the entire content strategy and a target group-oriented communication plan must be carefully considered.
Our eight-person marketing team understands the needs of our clients and addresses their individual expectations. Whether you need high quality content for your website, blog or social networks, our Swiss content writing agency is the right partner for you. Together we create the web content that will inspire your target group.
In times of digital change, e-commerce is an integral part of the web presence. Every company that starts an online shop has a high potential to reach the desired customers in the digital space in a targeted manner and to increase its own online turnover. However, the development and continuous maintenance of an online shop requires a bundle of measures that guarantee customers an unforgettable shopping experience. Magento offers everything that companies and customers need for quality and service-oriented e-commerce.
Magento is an e-commerce software developed on the basis of Zend Framework (ZF) and was made available as an open source project in 2008. Over time, Magento has evolved into a comprehensive digital commerce platform that offers a range of tools and extensions. Particularly worth mentioning are useful B2B functions, business intelligence features and the integration of social media, which can expand a classic online shop system almost indefinitely. This is also the reason why Magento has won several awards.
This comprehensive digital commerce platform can be used very well in both the B2C and B2B sectors. It is flexible enough to meet individual company needs and constantly growing market requirements. Depending on size and industry, companies can choose between Magento Open Source and Magento Commerce, which is subject to a fee. Medium and large companies in particular benefit greatly from the second version. For those companies that are active in the B2B sector, the B2B Edition is also available.
Are you toying with the idea of creating an online shop, but don’t know if Magento offers the best solution for your project? Our Swiss Magento Agency will clarify all open questions and concerns in this regard. In addition, our experienced in-house professionals will assist you with a complete setup of a new online shop, regular maintenance and optimization as well as the connection of your IT systems and social networks.
Social media are changing the way people live, work and communicate with each other. In recent years, they have become a very influential marketing tool aimed at boosting online sales. Social media such as Facebook, Instagram and Co. have long since not only determined social interaction patterns, but they are also actively contributing to a new buying and consumption behaviour. In doing so, they primarily appeal to the younger customer generations Y and Z.
As digital natives, they increasingly use social media to find out about the products and services they want. In addition to the necessary background information about the respective offer, they are looking for authentic communication that is characterised by spontaneity and courtesy on the part of the advertising companies. In this respect, influencers have a very special role to play. Their primary task is to create brand awareness and a feeling of familiarity.
Social Media & Influencer Marketing is becoming increasingly important not only for B2C companies. A growing number of B2B companies recognize that Social Selling has a high potential that needs to be properly exploited. More and more B2B companies are taking advantage of this opportunity and participating in business networks such as XING, LinkedIn and Co., where they can expand their customer network on the one hand and acquire expert status on the other. By using industry-specific influencer campaigns, they are actively working on customer acquisition.
Our eight-strong marketing team will be happy to help you plan and implement social media campaigns on various channels. Our expert support ranges from strategic consulting to building and maintaining a social media presence to tailor-made social media design. Our Swiss social media agency is committed to responding quickly and reliably to the individual needs of all customers