Nano, micro, and macro influencers differ in their reach. However, it is not only the reach that determines which influencer is best suited to a company but also the target group and the type of content. It, therefore, makes sense to involve an influencer marketing agency like ONELINE as a direct link between the influencer and the company.
Influencer Marketing
Customer acquisition and increase in sales thanks to trusted advisor
Influencer marketing is the same as when a product or service is recommended by a friend or neighbor. The only difference is that although you follow the influencer on social media platforms, in most cases you don’t know them personally. In this day and age, an influencer is a digital person of trust who influences his or her followers. And thanks to this trust between followers and influencers, this type of marketing is one of the best strategies for companies to acquire customers. Authentic, targeted, and profitable.
Recommendations by the friend on Instagram
Influencers can be found on several platforms these days, such as YouTube, Instagram, Facebook, TikTok, and other channels. They usually address their followers directly and post their content, consisting of videos, images, and texts, regularly.
This behavior makes the influencer a friend to the follower, who accompanies him or her digitally almost daily. So it stands to reason that product or service recommendations are also authentic for the follower. Therefore, many companies make use of this type of marketing and engage influencers for their services.
The advantage of this is that the influencer can be selected according to their target audience, matching the company’s service, and can therefore address the target audience directly. This strategy can increase the loyalty of existing customers and has great potential for acquiring new customers and increasing reach.
These are the advantages of influencer marketing
Increased reach and customer acquisition
Authentic appearance
Target group-oriented and efficient
How we support you:
Define
Define the target group
Select
Selection of the appropriate influencer
Create
Creation of a content strategy
Continuity
Continuous posting on social media platforms
Why are we the right agency for influencer marketing?
Finding the right influencer
Since many factors have to be taken into account and sometimes training of the influencers is necessary, we as ONELINE can support the company as well as the influencer to create optimal cooperation.
Content strategy development with companies and influencers
Be it blogposts, videos, or image posts with text captions – everything should be planned in detail for a profitable collaboration. Thanks to our experience in creating content strategies, we can not only help you create a plan but also constantly evaluate and optimize it.
Interaction with other marketing measures
Influencer marketing is a part of the marketing measures that ONELINE can offer. In combination with other marketing strategies, the success can be increased even more.
Frequently asked questions about
Influencer Marketing
For which companies does influencer marketing make sense?
In principle, influencer marketing can be recommended for any company, regardless of size. If the company has the goal of increasing sales and expanding its reach, influencer marketing is inevitable. The industry is also not an obstacle, because influencers exist in every imaginable industry.
Are there also in-house influencers?
For larger companies in particular, it makes perfect sense to familiarize an experienced employee with the social media platforms and hire him or her for regular posts. However, this is more of a social media manager. An influencer should ideally be an outsider to appear authentic. However, a closer collaboration between the influencer and the company is quite conceivable.
What are the different types of influencers?
On the one hand, a distinction is made between nano, micro, and macro influencers in terms of the size of the influencer’s reach. In addition, a wide variety of platforms come into play, as well as the different subject areas on which an influencer has focused.
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